Brand Guidelines and Assets
Brand Guidelines and Assets
Embedded Files
Our guidelines outline the rules for using our product and services brand assets. Please help us protect our brand, and present your work in the most appropriate way, by following these guidelines and only using approved brand assets from this site (any logos or images found elsewhere on the web are not approved for use).
Naming Usage
Naming Usage
Never modify or abbreviate the product or service name. The first letter of the wordmark and "O" of "On" are always capitalized. Keep product or service name as a single word.
✔ Correct
✔ Correct
WordmarkOn
✗ Incorrect
✗ Incorrect
Wordmarkon
wordmarkon
Wordmark On
Wordmark on
The Basics
The Basics
✔ Do's
✔ Do's
Maintain shape, colour and proportions
Maintain shape, colour and proportions
To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the product or service brand assets. Use the full colour whenever possible.
Use one-color logo to de-emphasize the logo in applications, for black-ink reproduction, or when reproduction methods can't guarantee optimal results for the full-color logo.
Use the reverse logo on images, dark or patterned backgrounds, and most website footers.
Keep sufficient clearspace
Keep sufficient clearspace
Leave enough space around the brand assets for them to be clear and uncluttered. Additionally, use assets at a legible size.
Space provides ‘breathing room’ for the logo. It prevents the logo from getting crowded by images, text, or other graphics that compromise its impact and visibility.
The more space you give the logo, the greater impact it can have.
✗ Dont's
✗ Dont's
Don't modify the design or colour of our assets
Don't modify the design or colour of our assets
Stylizing, warping, or modifying their colour or shape is not allowed
If you are unable to use the correct colour due to technical limitations, you may revert to black and white
Don’t use any icons or images to represent the product or service other than what is found on this site
Place the full-colour logo over images, colours or patterns that would cause the logo to be illegible.
Colour
Colour
Why colour?
Why colour?
Each of our products and services has a unique colour assigned to it. Each colour has been carefully selected to create a specific atmosphere and trigger certain sense. These colour are not to be altered in any way.
Copy Standards
Copy Standards
✔ Do's
✔ Do's
Display the product or service name in the same font size and style as its neighbouring content.
Capitalize the the product or service name as guided above, except when it’s part of a web address.
✗ Dont's
✗ Dont's
Don’t use the product or service name as a verb or abbreviate it.
Don’t use the product or service logos and icons in place of words.
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