Welcome
Welcome
Welcome to the ChromeOn brand resources site. Here you’ll find:
Brand Guidelines and Assets
Brand Permissions
Embedded Files
Mood-board
Mood-board
Products that excite
Mouth watering
Captivating
Devices that own the place
Brand Guidelines and Assets
Brand Guidelines and Assets
Our guidelines outline the rules for using the ChromeOn brand assets. Please help us protect our brand, and present your work in the most appropriate way, by following these guidelines and only using approved brand assets from this site (any logos or images found elsewhere on the web are not approved for use).
Naming Usage
Naming Usage
Never modify or abbreviate the name "ChromeOn." The "C" and second "O" are always capitalized. Keep "ChromeOn" as a single word.
✔ Correct
✔ Correct
ChromeOn
✗ Incorrect
✗ Incorrect
Chromeon
chromeon
Chrome On
Chrome on
The Basics
The Basics
✔ Do's
✔ Do's
Maintain shape, colour and proportions
Maintain shape, colour and proportions
To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate ChromeOn brand assets. Use the full colour whenever possible.
Use one-color logo to de-emphasize the logo in applications, for black-ink reproduction, or when reproduction methods can't guarantee optimal results for the full-color logo.
Use the reverse logo on images, dark or patterned backgrounds, and most website footers.
Keep sufficient clearspace
Keep sufficient clearspace
Leave enough space around ChromeOn brand assets for them to be clear and uncluttered. Additionally, use assets at a legible size.
✗ Dont's
✗ Dont's
Don't modify the design or colour of our assets
Don't modify the design or colour of our assets
Stylizing, warping, or modifying their colour or shape is not allowed
If you are unable to use the correct colour due to technical limitations, you may revert to black and white
Don’t use any icons or images to represent ChromeOn other than what is found on this site
Place the full-colour logo over images, colours or patterns that would cause the logo to be illegible.
Colour
Colour
Red
Red
#EA4335
Pantone 185 C
Grey
Grey
#757575
Pantone 424 C
Why red?
Why red?
Red is associated with excitement, lust, energy, and action. It encourages appetite.
We use red to build the desire and want of our ChromeOn hardware. We generate the sensation of missing out if they don’t have a ChromeOn device.
Red also symbolises the standby light on most of your devices.
excitement
excitement
energy
energy
action
action
build a desire
build a desire
lust
lust
encourages appetite
encourages appetite
Copy Standards
Copy Standards
✔ Do's
✔ Do's
Display the word “ChromeOn” in the same font size and style as its neighbouring content.
Capitalize the word “ChromeOn,” except when it’s part of a web address.
✗ Dont's
✗ Dont's
Don’t use "ChromeOn" as a verb or abbreviate it.
Don’t use ChromeOn logos and icons in place of words.
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